Using Emotional Triggers As a Marketing Strategy

Marketing experts often tap into emotions if they want engagement from their target audience. Whether they want more people to react or to actually buy their products, they use strategies that manipulate human emotions. It is common for marketing strategies to develop campaigns that appeal to the logical mind. However, it’s important not to write off the important of emotional triggers as well.

The positive benefits of emotional triggers when it comes to marketing are obvious with the numbers projected in statistical results. According to studies, about 31% of companies who use campaigns with emotional triggers have reported a positive gain in their company. This is in comparison to the meager 16% of gains reported by advertisers who used the logical approach.

The emotional approach is also doing so well when it comes to TV advertisements. Proof of that are the many family-centered or society values-centered advertisement that really evoke strong emotional responses in people so much that these advertisements gain traction in just a short while and become viral overnight.

There are many ways to turn logical or rational advertising into emotional ones. Incorporating emotional words such as “health, new, you, love, safety and proven” can provide good results. In e-Commerce, certain words such as “free” and “faster” can evoke a stronger emotional response.

Creating a marketing strategy that evokes a strong emotional response doesn’t have to be difficult with the help of a good digital marketing agency in Vancouver such as Glacier Media Digital. If you don’t know how to incorporate this marketing strategy, leave it in the hands of a professional digital marketing agency in Vancouver.