Web design in Vancouver is more than just having a nice interface. It’s about how your website functions. Functionality is even more important than aesthetic because that will affect your website’s search engine visibility.
These Vancouver web design strategies can make your website become more functional and effective:
1.Focus on improving loading speed.
What happens if your website loads slowly? Visitors leave, that’s what. Visitors won’t stick around and wait for your site to load up. When search engines see that your visitors are leaving, they will think your website is not valuable and lower down your ranking.
Decrease loading time with a few strategies such as use a faster server, use a more effective content management system, utilize more optimized templates, take advantage of plugins, and optimize images.
2.Leverage on the effects of Hick’s Law.
In Hick’s Law, when people are given more choices, they take longer to arrive at a decision. You can use this to gain more engagement or convert more. For instance, reduce the number of items you are upselling. Minimize form fields, choose just one call to action and minimize the number of things on the menu.
3.Minimize clicking and optimize scrolling.
Encourage your readers to stay on a page longer by putting everything on one page. Divide it into different parts but make your readers scroll rather than click on a new page.
Vancouver web design is about focusing on how you can improve user experience. When there is a better user experience, you can rank better as well. Choose companies like Glacier Media Digital to help you create a responsive and optimized web design for your business.
