Common On-Site SEO Issues Most Websites Have

On-site SEO deals with the more technical side of search engine optimization. Being a little more technical, many website owners face a lot of challenges in this department. This is true especially for businesses with websites that do not have a dedicated web development team or a team handling SEO services in Vancouver.

The following are some of the most common on-site SEO issues many websites have:

1.Duplicate content

50% of the websites included in the study have duplicate content problems. Correcting this can be a tedious process as you need to specify which of these contents are the right ones.

2.No alt tags on images

About 45% of those signs do not have Alt tags on images. Why is this important? It’s not just vital for SEO (content crawlers use the information indicated in the tags) but this also helps in identifying what is in the image if the image loads slowly. It also helps visually-impaired people to see what is on the image.

3.Internal links are broken

When a page is deleted and other pages link to that page, it leads to a broken link. This can affect SEO because crawlers will find a dead end on your page and will skip crawling other pages, which can prevent these existing pages from being indexed. Identifying broken links and fixing them should be done.

On-site SEO is crucial for your website’s performance in search engines. If you need help with SEO services in Vancouver, you can always get the help of experts such as Glacier Media Digital.

3 Common Misconceptions About Hiring a Digital Marketing Agency

Hiring a digital marketing agency in Vancouver to take care of advertising your business’ products or services could be one of the best business steps you will ever make. Unfortunately, many business owners do not see the potential of getting the help of digital marketing agency in Vancouver just because of the following misconceptions:

Misconception #1: I operate locally so I don’t need to advertise online.

A lot of people think they don’t need to get the help of digital marketing agencies or even use digital advertising because they only own a local business. But these days, most people turn to local search engines and online applications and websites to search for local businesses. They also use search engines to learn more information about a business, check out menus, products and services or read reviews.

Misconception #2: I can do digital advertising on my spare time.

Digital advertising isn’t something you do as an afterthought. It should be at the heart of your business. Most of the time, this is the most consuming part of the operations because it is a continuous process. This is why many businesses outsource or look for an agency to take care of this job.

Misconception #3: I won’t be able to earn money if I hire a digital marketing agency in Vancouver. 

A lot of people think it’s costly to hire a digital marketing agency. But the efforts of agencies like Glacier Media Digital in boosting your online reputation and improving brand recognition can double or even triple conversions. You can have a return of your investments and more. Best of all, you will be able to enjoy a more uniform stream of income.

Save yourself time and money by letting digital marketing agencies take care of the digital advertising work. 

Competing With Bigger Businesses – 3 Strategies That Can Help Small Business Owners

One of the challenges that small business owners face is competing with bigger, more established businesses. How will you be able to gain the trust of consumers who have patronized the products and services of bigger businesses for the longest time?

The good news is, many consumers these days have developed a mentality that allows them to try new things. They aren’t afraid to try new things, which is something you would want to take advantage of.

Here are some strategies that can help your small business compete with bigger ones:

1.Take advantage of digital advertising in Vancouver.

Many small businesses have achieved their success through the help of digital advertising in Vancouver. Promote your services and products on the internet through social media or paid advertising. Make sure you reach out to potential clients using these platforms. If you don’t have expertise in digital advertising, you can always get the help of experts such as Glacier Media Digital to take charge of this part of your business.

2.Reach out to local influencers.

Local influencers are called that because of their social media following. Many people rely on their opinion when trying out new things and products. You can try reaching out to local influencers and offer your services or products so they can review it and recommend it to their followers.

3.Join events.

Try joining local events to showcase your new products. You rarely find big businesses in these events and many people flock to them to discover new finds.

Give these tips a go so you can reach your goals and be able to compete with the big honchos in the industry you are in.

How Long Does It Take To Get Top Rank On Google?

One of the common questions people have when incorporating SEO in Vancouver in their website is how long before they can see results. How much longer do they have to wait to get top rank on search engines like Google?

There is really no specific answer to this because there are so many factors involved. Your strategies for SEO in Vancouver is just one part of the equation. The level of competition in your niche should also be considered.

But what you can do is check how long the top-ranking sites have been around. Reports say that nearly all websites at the top 10 of Google’s search ranking are more than 2 years old. More than 50% of those websites are 3 years old or even older. Less than 20% are 2 years old and only 22% are a year old.

These same reports also say that a small 5.7 percentage of the websites were able to make it to top 10 ranking in search results for at least one targeted keyword within one year after the website has been made public. When using a high-volume keyword or keywords with a lot of competition, only 0.3% of the websites that use them made it to the top 10 search results within the year.

These reports just prove that SEO doesn’t happen overnight. It’s a continuous effort that you need to make in order to get steady results like what the older websites are already enjoying. And even then, older websites still continue to incorporate SEO strategies so they don’t get beaten by their competitors.

This is why it is important to get help in SEO. With companies such as Glacier Media Digital, you can have a dedicated team that will work on the SEO foundations of your website.

3 Important Tips To Create The Best Seo Content

Here’s one thing to consider when it comes to making the best SEO content: don’t just focus on the SEO semantics.  If you do, any changes search engines might make on their algorithm will affect existing content. What you need to focus on if you truly want to incorporate SEO in Vancouver in your content are the following:

1.Focus on brainstorming the right topics and not the keywords.

Keywords are definitely important in SEO in Vancouver. But it shouldn’t be the heart of the content. Rather, use it like you would a beacon of light. Follow it and use it to lead you to the right topics. Pepper your content with words related to the keywords and naturally write the article.

2.Use formatting.

It can be hard to write an article that is pure paragraph. In this day and age, people look for content that is easy to scan and easy to read. This is why formatting is important. Divide your content using headings or subheadings, use the enumeration technique and include numbers or photos to divide the paragraphs.

3.Keep your readers in mind.

While it’s definitely important to employ technicalities for SEO in Vancouver, you would want to keep your readers in mind. What do they want to know? What would they be interested in reading? Put yourself in the shoes of your readers to come up with great content.

Writing content can be a time-consuming job. Get the help of professionals experienced in SEO such as Glacier Media Digital to ensure that you are disseminating high quality content.

Using Emotional Triggers As a Marketing Strategy

Marketing experts often tap into emotions if they want engagement from their target audience. Whether they want more people to react or to actually buy their products, they use strategies that manipulate human emotions. It is common for marketing strategies to develop campaigns that appeal to the logical mind. However, it’s important not to write off the important of emotional triggers as well.

The positive benefits of emotional triggers when it comes to marketing are obvious with the numbers projected in statistical results. According to studies, about 31% of companies who use campaigns with emotional triggers have reported a positive gain in their company. This is in comparison to the meager 16% of gains reported by advertisers who used the logical approach.

The emotional approach is also doing so well when it comes to TV advertisements. Proof of that are the many family-centered or society values-centered advertisement that really evoke strong emotional responses in people so much that these advertisements gain traction in just a short while and become viral overnight.

There are many ways to turn logical or rational advertising into emotional ones. Incorporating emotional words such as “health, new, you, love, safety and proven” can provide good results. In e-Commerce, certain words such as “free” and “faster” can evoke a stronger emotional response.

Creating a marketing strategy that evokes a strong emotional response doesn’t have to be difficult with the help of a good digital marketing agency in Vancouver such as Glacier Media Digital. If you don’t know how to incorporate this marketing strategy, leave it in the hands of a professional digital marketing agency in Vancouver.

3 Signs You Need To Rebrand Your Company

Is business rebranding right for you? Over the years, we have seen many companies rebrand themselves and have enjoyed more success since then. Apple, Burberry and Old Spice are just some of them. Many businesses can take a page from their books and consider rebranding as well.

Here are some signs that rebranding is a sterling move for your company:

1.You have a bad image or reputation you want nothing to do with anymore.

Perhaps you have acquired a bad customer service reputation due to poor management of your people. Perhaps there are customers who have had a bad experience with your products and this has stuck. Rebranding might help you shake off these things.

2.You want to change or broaden your target market.

As a company grows, its target market also tends to grow. If you’re looking to tap into a new demographic, now is a good time to rebrand. The brand Old Spice, for example, has always been associated with products intended for older people. However, when they rebranded, they targeted a younger demographic.

3.When you want to offer new products or services.

Give your company a fresh start by offering new products and services. A complete overhaul can be done with rebranding.

Whatever you decide on, make sure you employ the right strategies in doing so. Make sure people know and talk about the changes in your company with the help of digital advertising in Vancouver. You can speed up brand recognition and also be able to reach your new target market with the help of digital advertising in Vancouver that is offered by Glacier Media Digital.