How Your Small Business Can Compete With More Established Brands

Every business starts small and every small business has big competitors that have been in the industry longer than they are. They have more money, more resources and more reach. Can you compete with these businesses?

There’s no reason you can’t. If you have a good product or service and you can back it up with quality service, there’s a good chance you will become one of those big businesses that small businesses strive to become. Besides, you have digital marketing to help you launch your business.

Competing with bigger businesses is now easier, thanks to SEO in Vancouver. It’s a technique that people use to strengthen their online presence. When it comes to competing with bigger businesses, you need to have a stronger online presence so that you will get noticed by your target market. SEO in Vancouver can take care of that for you.

Through SEO, your business’ website can be more visible in online searches, paid or organic, and will reach a broader market. With the right SEO strategies, you can boost brand recognition and improve ROI even after just a few months or marketing.

SEO isn’t just a one-time thing that you can do for your business though. It encompasses all aspect of your digital advertising. From on-page SEO to content marketing, you should try everything. It’s important to have a dedicated team to take care of the SEO work for you so you can focus on the rest of your business and work on improving your products and services. This is why there are companies like Glacier Media Digital for small businesses to turn to.

3 Reasons Why You Should Let Experts Handle Your Social Media Marketing

Social media marketing in Vancouver should be a part and parcel of your business operations. Tapping into these resources can help you reach your target market more effectively. But in order for social media marketing in Vancouver to work, you need to do it properly.

This is where social medial experts such as Glacier Media Digital come in. Here are the reasons why you should let these experts handle this job for you:

1.They know what they are doing. They can save you time and money. 

Social media marketing is a powerful tool but only if you know what you are doing. If not, you can end up wasting your time circling here and there, employing strategies that do not just drain your time but also your money. Every post should be carefully planned so that you can optimize the number of people seeing them and be able to attract your target market.

2.You can target the right people instead of aiming blindly. 

You first need to understand the behavior of your target market. How often are they online? What hours do they often use social media? When you know these facts, you can maximize your social media marketing strategies.

3.You can build a more solid reputation. 

It’s about interacting with your audience better. If your posts are boring or are not engaging, that can have a negative effect on your brand.

Social media marketing can work for you. But make sure it is done properly. Consult a social media marketing expert so you know how you can get started.

How To Make Sure Your Web Design Company Creates The Website You Want

Getting the services of a web design company in Vancouver like Glacier Media Digital is an efficient way of creating your online presence. If you are not familiar with web design, it’s best to use the services of a professional web design company in Vancouver rather than opt for ready-made designs or use free web design tools and software.

If you are working with a good web design company, they should be able to execute what you want and create a website that will truly represent your business. You can also use the following advice to get the web design company you have chosen to create a website you will love:

1.Sketch down the layout you prefer. 

Is there a specific website layout you like? Consult your web designer about it. You can meet halfway to create a layout that will work and will still capture the things you want.

2.Get ideas from the internet.

Take a look at the high-performing websites on the internet. Which websites have features that stand out? What do they look like when you use different devices like laptop, tablet and smartphone? Check out the designs other businesses use and get some ideas from there.

3.Decide which colors will best represent your business.

Colors are important. They can contribute to branding. When your readers see those colors, you would want them to associate those colors with you. Decide what colors would work.

Think of web design as a way of welcoming your customers. A poorly-designed website might put them off. This is why you need to think about the best design that will truly leave a mark.

Digital Marketing On a Budget – Tips To Cut Down On Costs

Digital marketing is one of the most effective ways to achieve faster brand recognition and to make conversions. Like many other effective marketing strategies, it can cost some money. However, the difference between digital marketing and other marketing strategies is that there are plenty of ways to cut down on costs. Here are some of them:

1.Consider going organic. 

Organic SEO means you rely on your website’s own SEO strategies to get the traffic you need instead of paying for advertisements to get the job done. It doesn’t work as fast as paid advertisements and you probably still need an experienced digital marketing agency in Vancouver to help you incorporate SEO strategies in your website but it pays off in the long run.

2.Start getting services for the things you need and use your expertise on other things. 

It’s actually more cost-effective to get the services of a digital marketing agency in Vancouver like Glacier Media Digital than waste so much money and resources doing digital advertising yourself only to end up failing. Additionally, you can also choose which services to prioritize. For instance, you can only get SEO services and choose to work on your social media advertising yourself.

3.Use free tools. 

There are lots of free tools you can use to help you advertise effectively.

4.Maximize your usage of social media. 

Social media is a free tool. You just need to know how to use it and how to target your market. It’s also important to devote a lot of time in increasing social media exposure.

These are the things you should do if you want to stretch your digital marketing budget.

4 Ways To Boost Social Media Engagement

These days, social media engagement trumps number of followers. Potential clients and sponsors look at how much engagement your social media account is generating. A good social media engagement also increases conversion. For your social media marketing in Vancouver, make sure you do the following tips to increase engagement:

1.Share and post fresh and new content regularly. 

If you let your social media pages go stagnant for a long time, you could lose traction when it comes to engagement. Many social media platforms these days use algorithms that show only popular posts. So make sure you don’t lose that traction by going MIA from your social media account for days.

2.Ask questions. 

When posting, ask open-ended questions. This beckons people to interact. It also establishes good rapport between your business and your potential clients.

3.Post good quality photos. 

Social media marketing in Vancouver is not complete without photos. And these days, high-quality photos speak volumes. By posting photos of products or services or sharing images that can make a reader stop scrolling, you can increase brand awareness and encourage engagement.

4.Occasionally hold contests or giveaways. 

Most people like receiving free things. If you host giveaways or conduct contests on your social media pages, you just might increase exposure and engagement. You can even ask participants to share your page as a part of the mechanics.

If your social media marketing in Vancouver isn’t working and you think your engagement could use some boost, you can also get the help of people experienced in this field such as Glacier Media Digital to help you reach your social media engagement goals.

Common On-Site SEO Issues Most Websites Have

On-site SEO deals with the more technical side of search engine optimization. Being a little more technical, many website owners face a lot of challenges in this department. This is true especially for businesses with websites that do not have a dedicated web development team or a team handling SEO services in Vancouver.

The following are some of the most common on-site SEO issues many websites have:

1.Duplicate content

50% of the websites included in the study have duplicate content problems. Correcting this can be a tedious process as you need to specify which of these contents are the right ones.

2.No alt tags on images

About 45% of those signs do not have Alt tags on images. Why is this important? It’s not just vital for SEO (content crawlers use the information indicated in the tags) but this also helps in identifying what is in the image if the image loads slowly. It also helps visually-impaired people to see what is on the image.

3.Internal links are broken

When a page is deleted and other pages link to that page, it leads to a broken link. This can affect SEO because crawlers will find a dead end on your page and will skip crawling other pages, which can prevent these existing pages from being indexed. Identifying broken links and fixing them should be done.

On-site SEO is crucial for your website’s performance in search engines. If you need help with SEO services in Vancouver, you can always get the help of experts such as Glacier Media Digital.

3 Common Misconceptions About Hiring a Digital Marketing Agency

Hiring a digital marketing agency in Vancouver to take care of advertising your business’ products or services could be one of the best business steps you will ever make. Unfortunately, many business owners do not see the potential of getting the help of digital marketing agency in Vancouver just because of the following misconceptions:

Misconception #1: I operate locally so I don’t need to advertise online.

A lot of people think they don’t need to get the help of digital marketing agencies or even use digital advertising because they only own a local business. But these days, most people turn to local search engines and online applications and websites to search for local businesses. They also use search engines to learn more information about a business, check out menus, products and services or read reviews.

Misconception #2: I can do digital advertising on my spare time.

Digital advertising isn’t something you do as an afterthought. It should be at the heart of your business. Most of the time, this is the most consuming part of the operations because it is a continuous process. This is why many businesses outsource or look for an agency to take care of this job.

Misconception #3: I won’t be able to earn money if I hire a digital marketing agency in Vancouver. 

A lot of people think it’s costly to hire a digital marketing agency. But the efforts of agencies like Glacier Media Digital in boosting your online reputation and improving brand recognition can double or even triple conversions. You can have a return of your investments and more. Best of all, you will be able to enjoy a more uniform stream of income.

Save yourself time and money by letting digital marketing agencies take care of the digital advertising work.