Why You Should Invest More In a Good Website

Consider a website as an asset to your business. It’s not just something youshould treat as an afterthought. It should be front and center to your business. A lot of business owners take their website for granted, choosing to skimp on their website by taking the DIY route and choosing ready-made websites.

But here are some of the reasons why you should take Vancouver web development more seriously and hire professionals who can work to create your business’ best website representation: 

1. It’s great for branding. 

What image do you want to leave with your target market or readers? A poorly-made website will surely leave a bad impression on your visitors, which will make them think that you are an unreliable business. Your website is what your audience will associate with your business.

2. You can use it to let your target market know what your site is all about. 

You can explain what your products and services are all about. Your clients/tare market can use your website to get more information so you no longer have to spend so much time explaining it to each client. 

3. Use it to interact with your target market.

Your website can serve as your online headquarters where potential clients can leave their queries. You can also add a blog where readers can comment on. It can be a great way to have an online interaction, which can help in building rapport. 

These are the reasons why you should consider web development in Vancouver. Companies such as Glacier Media Digital will make sure that you have a website that will represent your business well.

3 Things To Consider When Designing Your Business Website

The website of your business represents who you are as a business digitally. People will associate you with it. You need to take your business web design in Vancouver more seriously and consider what designs will best represent who you are as a business. 

With that in mind, you should consider these things when determining the best Vancouver web design for your business:

1. Your web design should tell a story. 

When people come to your website, you would want to capture their attention right away. Create a layout that will enable you to pique their curiosity and encourage them to stay. 

Choose a design that makes it easier to tell your business’ story and what your services or products are all about.

2. It should be user-friendly. 

Put yourself in the shoes of your users. Isn’t it annoying to have to grapple with a poorly-designed website with links that are all over the place? Make sure your website is easy to use and navigate. You should present your information in such a way that they can be easily searched.

Make the information more accessible so that they don’t have to dig deep into your website to find what they are looking for.

3. Appeal to their emotions. 

Do you want them to buy from your website? Use a design that will tug their heartstrings and encourage them to buy. 

When it comes to creating a website design that will represent your business better, you should consult experts from Glacier Media Digital who will be able to assess who you are as a business and translate that into the website. 

4 Reasons Why You Should Pursue a Responsive Web Design

When you start making your website, you should also start thinking about its marketability and start thinking about its potential to generate more traffic. You can’t do Vancouver web design and only think about these things later when you already have your website set up. 

It’s harder to make a website become more visible on searches if the web design in Vancouver is not responsive and optimized.

These are the compelling reasons why you should have a responsive web design in Vancouver: 

1. It enhances user experience.

You would want to make sure that your website is accessible to all visitors and that they can easily navigate their way around the pages. If there are things that are hard to find, you won’t be able to showcase all the pages of your website. 

2. It ensures faster loading time.

It’s important for your website to load faster. If your website does not load fast, site crawlers from search engines will leave your site right away and your pages won’t be able to rank. 

3. It minimizes the bounce rate. 

Bounce rate refers to how fast your visitors leave your site. If your website is not responsive, they can have a hard time using it, resulting in a high bounce rate. 

4. It increases the possibility of social sharing. 

Having a responsive and optimized site improves the shareability of your web pages. You can add social features that will allow readers to easily share your content. 

When it comes to having a responsive web design, you can let experts such as Glacier Media Digital do the work for you so you can have a website that will represent your business well.

3 Signs Your Web Design Needs To Be Improved

Your web design in Vancouver says a lot about your business. It is your online representation. It is the first thing that people will know about you. If it’s not done right, it can affect your business in the long run. 

You would want to check your Vancouver web design every now and then to see if it’s working and to find out whether you need to make some changes. Here are some signs that say your web design needs some improvement: 

1.You have a high bounce rate. 

A high bounce rate means visitors are leaving your site faster than it can load. There are a lot of reasons why this happens. The first is that your website is taking such a long time to load. 

Search engines only allocate a specific amount of time to crawl the website. You won’t get indexed if it loads slowly. 

Another reason is if you have poor content and if the information that your visitors need is already in one page. 

2.You can’t easily find the information needed. 

If your website is difficult to navigate, visitors will leave.

3.You get a lot of broken pages and errors. 

This is bad for your SEO. Not only does it affect your ranking, but it can also affect your website’s credibility. 

You need to fix these things if you want to generate more leads and traffic. You can get the help of Glacier Media Digital to fix existing web design mistakes that hurt your website a lot.

Beyond The Aesthetic – 3 Web Design Strategies For a More Effective Website

Web design in Vancouver is more than just having a nice interface. It’s about how your website functions. Functionality is even more important than aesthetic because that will affect your website’s search engine visibility. 

These Vancouver web design strategies can make your website become more functional and effective: 

1.Focus on improving loading speed.

What happens if your website loads slowly? Visitors leave, that’s what. Visitors won’t stick around and wait for your site to load up. When search engines see that your visitors are leaving, they will think your website is not valuable and lower down your ranking.

Decrease loading time with a few strategies such as use a faster server, use a more effective content management system, utilize more optimized templates, take advantage of plugins, and optimize images.

  

2.Leverage on the effects of Hick’s Law. 

In Hick’s Law, when people are given more choices, they take longer to arrive at a decision. You can use this to gain more engagement or convert more. For instance, reduce the number of items you are upselling. Minimize form fields, choose just one call to action and minimize the number of things on the menu. 

3.Minimize clicking and optimize scrolling. 

Encourage your readers to stay on a page longer by putting everything on one page. Divide it into different parts but make your readers scroll rather than click on a new page. 

Vancouver web design is about focusing on how you can improve user experience. When there is a better user experience, you can rank better as well. Choose companies like Glacier Media Digital to help you create a responsive and optimized web design for your business.

3 Social Media Time Killers Every Marketer Should Avoid

If you are not careful, you can end up spending all your time on social media marketing and management without really seeing significant results. Many social media marketers and business owners fall prey to the following social media time killers:

1. Addressing each and every question that people ask. 

If you are going to answer the same questions every time people ask, you are bound to get tired. What you should do instead is create an FAQ page. Answer all the frequently asked questions on this page. Every time someone asks the same question, direct them to this page. You can also pin this on your social media page or provide a link for it, so people can easily find it. 

2. Finding multiple things to post in one day.

While it’s important to generate your own content, you can also save so much time by sharing relevant content. The link building can also help your social media page. You can save time by planning what to post. Make a week’s worth of content and then place links on your social media page. You can schedule your posts, so they will appear on the days and hours you want them to appear. 

3. Answering all messages. 

You can get messages even when you are away. You don’t need to be constantly there to answer queries. Many social media platforms now allow users to set up automatic responses to let people know you’re there and you will get back to them once you go online again. 

Social media management in Vancouver is much easier if you relinquish the tasks to experts. When it comes to social media management in Vancouver, experts such as Glacier Media Digital can help you out.

Why Seo Is Beneficial For Your Business Even When You’Re Just Starting

SEO services in Vancouver are not just beneficial to big, established businesses. In fact, it might even present more benefits to those businesses that are just starting out.

It Levels the Playing Field 

When you are just starting out, one of the challenges you will encounter is competing with businesses that are already in the industry for a long time and are already miles away in terms of exposure and branding. When you tap into the benefits of SEO, you will be able to catch up with these businesses and boost branding and exposure.

You Can Save More Money

SEO can be done organically or can be paid through SEO services in Vancouver. Organic SEO, while inexpensive, can take some time before the results manifest. However, if you do it right, you will be able to reap the rewards later. You also have the option of getting the services of experts in the industry such as Glacier Media Digital to come up with an SEO plan that will cater to the marketing needs of your business. 

They can do a variety of SEO strategies that will boost traffic and brand recognition faster and more effectively, so even if you are spending money on these services, you will get back what you paid for. 

You Can See Results Faster

You can still use traditional advertising but SEO can give you the results you are looking for faster than other advertising methods. 

Don’t miss out on the benefits of SEO. Even if you are just starting out, include it in your strategies to get the best results.