3 Ways You Can Benefit From The Services Of a Digital Marketing Agency

You don’t need to hire a digital marketing agency in Vancouver to boost the performance of your website or business. However, hiring a digital marketing agency in Vancouver like Glacier Media Digital can have advantages that you won’t be able to get if you do it all by yourself.

Here are the ways you can benefit from getting the services of an experienced digital marketing agency: 

1. You can save so much time and money.

You would think that you will just spend more money on hiring a digital marketing agency. But the truth is, they will actually help you save money by simply determining which digital marketing methods will work best for you. You won’t make the mistake of trying different strategies that cost a lot of money. They can cut to the chase and help you find strategies that work.

2. You can get more peace of mind. 

They know which strategies will work best, so you can rest easy knowing that whatever they are doing is working. Many business owners waste time on digital marketing strategies that end up not working for them.

3. You can get more rest. 

You can relinquish these tasks to professionals who know what they are doing. You can have more free time to focus on improving your business. 

If you like these benefits, you definitely should work with a digital marketing agency. They can help you figure out what your business needs and determine which digital marketing strategy out there is the best fit for you.

3 Design Mistakes You Could Be Making Right Now on Your Website

Vancouver web design is more than just for aesthetic purposes. It is a part of your marketing strategy. How well a website is designed can cause you to lose potential clients or entice more people to see what your products or services are all about. 

When it comes to web design in Vancouver, here are a few of the mistakes people don’t know they are making: 

1. Not having a hierarchy when it comes to design points. 

Case in point: using the same font size for everything. It just doesn’t put emphasis on what you want to highlight. As a result, people will gloss over the information you are presenting, which makes it difficult to digest. 

Decide which information you are presenting is the most important and put more emphasis on that by using a different type and size of the font.

2. Not utilizing the space correctly. 

Negative spaces or empty spaces are spaces that are usually around the text or other design elements of the website. Usually, this happens when the designer does not take scale into consideration. They cramp all the information into one space and leave the rest empty, which makes the information more difficult to process. Spacing them out appropriately so that there are no empty spots is an important step in web design. 

Consulting exports like Glacier Media Digital and hiring them to make your website can help you avoid these design issues, especially if you don’t know anything about proper web design. Don’t skimp on web design because this is also a part of your marketing strategies.

Why You Should Invest More In a Good Website

Consider a website as an asset to your business. It’s not just something youshould treat as an afterthought. It should be front and center to your business. A lot of business owners take their website for granted, choosing to skimp on their website by taking the DIY route and choosing ready-made websites.

But here are some of the reasons why you should take Vancouver web development more seriously and hire professionals who can work to create your business’ best website representation: 

1. It’s great for branding. 

What image do you want to leave with your target market or readers? A poorly-made website will surely leave a bad impression on your visitors, which will make them think that you are an unreliable business. Your website is what your audience will associate with your business.

2. You can use it to let your target market know what your site is all about. 

You can explain what your products and services are all about. Your clients/tare market can use your website to get more information so you no longer have to spend so much time explaining it to each client. 

3. Use it to interact with your target market.

Your website can serve as your online headquarters where potential clients can leave their queries. You can also add a blog where readers can comment on. It can be a great way to have an online interaction, which can help in building rapport. 

These are the reasons why you should consider web development in Vancouver. Companies such as Glacier Media Digital will make sure that you have a website that will represent your business well.

3 Things To Consider When Designing Your Business Website

The website of your business represents who you are as a business digitally. People will associate you with it. You need to take your business web design in Vancouver more seriously and consider what designs will best represent who you are as a business. 

With that in mind, you should consider these things when determining the best Vancouver web design for your business:

1. Your web design should tell a story. 

When people come to your website, you would want to capture their attention right away. Create a layout that will enable you to pique their curiosity and encourage them to stay. 

Choose a design that makes it easier to tell your business’ story and what your services or products are all about.

2. It should be user-friendly. 

Put yourself in the shoes of your users. Isn’t it annoying to have to grapple with a poorly-designed website with links that are all over the place? Make sure your website is easy to use and navigate. You should present your information in such a way that they can be easily searched.

Make the information more accessible so that they don’t have to dig deep into your website to find what they are looking for.

3. Appeal to their emotions. 

Do you want them to buy from your website? Use a design that will tug their heartstrings and encourage them to buy. 

When it comes to creating a website design that will represent your business better, you should consult experts from Glacier Media Digital who will be able to assess who you are as a business and translate that into the website. 

4 Reasons Why You Should Pursue a Responsive Web Design

When you start making your website, you should also start thinking about its marketability and start thinking about its potential to generate more traffic. You can’t do Vancouver web design and only think about these things later when you already have your website set up. 

It’s harder to make a website become more visible on searches if the web design in Vancouver is not responsive and optimized.

These are the compelling reasons why you should have a responsive web design in Vancouver: 

1. It enhances user experience.

You would want to make sure that your website is accessible to all visitors and that they can easily navigate their way around the pages. If there are things that are hard to find, you won’t be able to showcase all the pages of your website. 

2. It ensures faster loading time.

It’s important for your website to load faster. If your website does not load fast, site crawlers from search engines will leave your site right away and your pages won’t be able to rank. 

3. It minimizes the bounce rate. 

Bounce rate refers to how fast your visitors leave your site. If your website is not responsive, they can have a hard time using it, resulting in a high bounce rate. 

4. It increases the possibility of social sharing. 

Having a responsive and optimized site improves the shareability of your web pages. You can add social features that will allow readers to easily share your content. 

When it comes to having a responsive web design, you can let experts such as Glacier Media Digital do the work for you so you can have a website that will represent your business well.

3 Signs Your Web Design Needs To Be Improved

Your web design in Vancouver says a lot about your business. It is your online representation. It is the first thing that people will know about you. If it’s not done right, it can affect your business in the long run. 

You would want to check your Vancouver web design every now and then to see if it’s working and to find out whether you need to make some changes. Here are some signs that say your web design needs some improvement: 

1.You have a high bounce rate. 

A high bounce rate means visitors are leaving your site faster than it can load. There are a lot of reasons why this happens. The first is that your website is taking such a long time to load. 

Search engines only allocate a specific amount of time to crawl the website. You won’t get indexed if it loads slowly. 

Another reason is if you have poor content and if the information that your visitors need is already in one page. 

2.You can’t easily find the information needed. 

If your website is difficult to navigate, visitors will leave.

3.You get a lot of broken pages and errors. 

This is bad for your SEO. Not only does it affect your ranking, but it can also affect your website’s credibility. 

You need to fix these things if you want to generate more leads and traffic. You can get the help of Glacier Media Digital to fix existing web design mistakes that hurt your website a lot.

Beyond The Aesthetic – 3 Web Design Strategies For a More Effective Website

Web design in Vancouver is more than just having a nice interface. It’s about how your website functions. Functionality is even more important than aesthetic because that will affect your website’s search engine visibility. 

These Vancouver web design strategies can make your website become more functional and effective: 

1.Focus on improving loading speed.

What happens if your website loads slowly? Visitors leave, that’s what. Visitors won’t stick around and wait for your site to load up. When search engines see that your visitors are leaving, they will think your website is not valuable and lower down your ranking.

Decrease loading time with a few strategies such as use a faster server, use a more effective content management system, utilize more optimized templates, take advantage of plugins, and optimize images.

  

2.Leverage on the effects of Hick’s Law. 

In Hick’s Law, when people are given more choices, they take longer to arrive at a decision. You can use this to gain more engagement or convert more. For instance, reduce the number of items you are upselling. Minimize form fields, choose just one call to action and minimize the number of things on the menu. 

3.Minimize clicking and optimize scrolling. 

Encourage your readers to stay on a page longer by putting everything on one page. Divide it into different parts but make your readers scroll rather than click on a new page. 

Vancouver web design is about focusing on how you can improve user experience. When there is a better user experience, you can rank better as well. Choose companies like Glacier Media Digital to help you create a responsive and optimized web design for your business.